A Unified Guaranteed Impression Allocation Framework for Online Display Advertising
Author:
Affiliation:
1. Tencent,Shanghai,China
2. University of Science and Technology of China,School of Computer Science and Technology,Hefei,China
3. Nanyang Technological University,School of Computer Science and Engineering,Singapore
Funder
Tencent
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/10027565/10027596/10027725.pdf?arnumber=10027725
Reference26 articles.
1. A Unified Solution to Constrained Bidding in Online Display Advertising
2. Optimal Allocation of Real-Time-Bidding and Direct Campaigns
3. An empirical study of reserve price optimisation in real-time bidding
4. Global solution of non-convex quadratically constrained quadratic programs
5. A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time Bidding in Display Advertising
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