A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time Bidding in Display Advertising-Reference-Cited by-同舟云学术

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A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time Bidding in Display Advertising

Published:2014 Issue: Volume: Page:
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Container-title:Proceedings of 20th ACM SIGKDD Conference on Knowledge Discovery and Data Mining - ADKDD'14
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Author:

Chen Bowei,Yuan Shuai,Wang Jun

Publisher

ACM Press

Cited by 15 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. A Unified Guaranteed Impression Allocation Framework for Online Display Advertising;2022 IEEE International Conference on Data Mining (ICDM);2022-11

2. CONFLUX: A Request-level Fusion Framework for Impression Allocation via Cascade Distillation;Proceedings of the 28th ACM SIGKDD Conference on Knowledge Discovery and Data Mining;2022-08-14

3. Impression Allocation and Policy Search in Display Advertising;2021 IEEE International Conference on Data Mining (ICDM);2021-12

4. Adaptive Ad Network Selection for Publisher‐Return Optimization in Mobile‐App Advertising;Decision Sciences;2020-11-25

5. Online Display Advertising Markets: A Literature Review and Future Directions;Information Systems Research;2020-06

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