Adaptive Ad Network Selection for Publisher‐Return Optimization in Mobile‐App Advertising

Author:

Adikari Shalinda1,Dutta Kauhsik2ORCID

Affiliation:

1. Department of Information Systems and Analytics National University of Singapore Singapore 117417 Singapore

2. School of Information Systems and Management, Muma College of Business University of South Florida Tampa FL 33620 USA

Publisher

Wiley

Subject

Management of Technology and Innovation,Information Systems and Management,Strategy and Management,General Business, Management and Accounting

Reference70 articles.

1. Adikari P. &Dutta K.(2015a).Auto pricing strategy for real time bidding in advertising: A dynamic programming approach.International Conference on Information Systems.Fort Worth TX:INFORMS.

2. Adikari S. &Dutta K.(2015b).Real time bidding in online digital advertisement.Proceedings of the 10th International Conference on Design Science Research in Information Systems and Technology (DESRIST).Dublin Ireland.

3. Admob. (2015).Monetize your apps intelligently accessed October 16 2020 available athttps://www.google.com/admob/.

4. Adopsinsider.com. (2013).How ad serving works – Mobile vs. web environments accessed October 16 2020 available athttp://www.adopsinsider.com/ad-serving/how-ad-serving-works-mobile-vs-web-environments/.

5. Adspeed.com. (2010).How to choose a good ad network? accessed October 16 2020 available athttps://www.adspeed.com/Knowledges/1093/Blog/howto_choose_good_ad_network.html.

Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Self-configured Entity Resolution with pyJedAI;2023 IEEE International Conference on Big Data (BigData);2023-12-15

2. A Study on the Scheduling Management based on Advertisement;December 2023;2023-12

3. A Study on The Scheduling Management Based on Advertisement;Recent Research Reviews Journal;2023-06

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3