Author:
Adikari Shalinda,Dutta Kaushik
Publisher
Springer International Publishing
Reference16 articles.
1. Bertsekas, D.P., Bertsekas, D.P.: Dynamic programming and optimal control, vol. 1(2). Athena Scientific, Belmont (1995)
2. Chaitanya, N., Narahari, Y.: Optimal equilibrium bidding strategies for budget constrained bidders in sponsored search auctions. Operational Research 12(3), 317–343 (2012)
3. Lecture Notes in Computer Science;T. Chakraborty,2010
4. Cui, X., Lai, V.S.: Bidding strategies in online single-unit auctions: Their impact and satisfaction. Information & Management 50(6), 314–321 (2013)
5. Econsultancy 2013. Online Advertising Survey (2013),
https://econsultancy.com/reports/online-advertising-survey/
Cited by
10 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. ADVERTISING BIDDING OPTIMIZATION BY TARGETING BASED ON SELF-LEARNING DATABASE;Informatyka, Automatyka, Pomiary w Gospodarce i Ochronie Środowiska;2023-12-20
2. Big Data: Observing The Development of A Modern Field;2023 3rd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE);2023-05-12
3. An Alternative Auction System to Generalized Second-Price for Real-Time Bidding Optimized Using Genetic Algorithms;Proceedings of Sixth International Congress on Information and Communication Technology;2021-09-17
4. Supply Path Optimization in Video Advertising Landscape;Communications in Computer and Information Science;2021
5. Adaptive Ad Network Selection for Publisher‐Return Optimization in Mobile‐App Advertising;Decision Sciences;2020-11-25