Supply Path Optimization in Video Advertising Landscape

Author:

Musku Ujwala,Yadav Prakhar

Publisher

Springer International Publishing

Reference15 articles.

1. The Complete Guide to Online Video Advertising. https://www.outbrain.com/blog/online-video-advertising-guide/, Accessed 24 Mar 2021

2. Lecture Notes in Computer Science;S Adikari,2015

3. Lee, K.-C., Orten, B., Dasdan, A., Li, W.: Estimating conversion rate in display advertising from past performance data. In: ACM SIGKDD Conference on Knowledge Discovery and Data Mining, pp. 768–776 (2012)

4. Chelsea Fine. First-Quarter Ad Revenue Growth Despite COVID-19 (2020). https://geniusmonkey.com/blog/first-quarter-ad-revenue-growth-despite-covid-19/, Accessed 26 Feb 2021

5. IAB U.S.2020 Digital Video Advertising Spend Report: Putting COVID in Context, https://www.iab.com/insights/iab-us-2020-digital-video-advertising-spend-report/, Accessed 26 Feb 2021

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