An empirical study of reserve price optimisation in real-time bidding
Author:
Affiliation:
1. University College London, London, United Kingdom
2. Advance International Media, London, United Kingdom
3. AppNexus, Portland, USA
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/2623330.2623357
Reference34 articles.
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3. Insights and analyses of online auctions
4. Pricing guaranteed contracts in online display advertising
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