Optimal Real-Time Bidding Strategy for Position Auctions in Online Advertising-Reference-Cited by-同舟云学术

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Optimal Real-Time Bidding Strategy for Position Auctions in Online Advertising

Published:2023-10-21 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 32nd ACM International Conference on Information and Knowledge Management
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Author:

Ou Weitong¹^ORCID,Chen Bo²^ORCID,Liu Weiwen²^ORCID,Dai Xinyi¹^ORCID,Zhang Weinan¹^ORCID,Xia Wei²^ORCID,Li Xuan³^ORCID,Tang Ruiming²^ORCID,Yu Yong¹^ORCID

Affiliation:

1. Shanghai Jiao Tong University, Shanghai, China

2. Huawei Noah's Ark Lab, Shenzhen, China

3. Huawei Noah's Ark Lab, Nanjing, China

Funder

National Natural Science Foundation of China

New Generation of AI 2030

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3583780.3614727

Reference33 articles.

1. 2020. MindSpore. https://www.mindspore.cn/ 2020. MindSpore. https://www.mindspore.cn/

2. Vibhanshu Abhishek and Kartik Hosanagar . 2013. Optimal bidding in multi-item multislot sponsored search auctions. Operations research 61, 4 ( 2013 ), 855--873. Vibhanshu Abhishek and Kartik Hosanagar. 2013. Optimal bidding in multi-item multislot sponsored search auctions. Operations research 61, 4 (2013), 855--873.

3. Truthful auctions for pricing search keywords

4. Jason Bigler. 2019. Rolling out first price auctions to Google Ad Manager partners. https://www.blog.google/products/admanager/rolling-out-first-price-auctions-google-ad-manager-partners/. Jason Bigler. 2019. Rolling out first price auctions to Google Ad Manager partners. https://www.blog.google/products/admanager/rolling-out-first-price-auctions-google-ad-manager-partners/.

5. Bid generation for advanced match in sponsored search

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