Optimal Allocation of Real-Time-Bidding and Direct Campaigns-Reference-Cited by-同舟云学术

Optimal Allocation of Real-Time-Bidding and Direct Campaigns

Published:2018-07-19 Issue: Volume: Page:
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Container-title:Proceedings of the 24th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining
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Author:

Jauvion Grégoire¹,Grislain Nicolas¹

Affiliation:

1. AlephD, Paris, France

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3219819.3219877

Reference15 articles.

1. Yield optimization of display advertising with ad exchange

2. SHALE

3. Real-Time Optimization of Web Publisher RTB Revenues

4. B. Chen. 2016. PhD thesis Financial Methods for Online Advertising. (2016). B. Chen. 2016. PhD thesis Financial Methods for Online Advertising. (2016).

5. B. Chen. 2016. Risk-Aware Dynamic Reserve Prices of Programmatic Guarantee in Display Advertising. (2016). B. Chen. 2016. Risk-Aware Dynamic Reserve Prices of Programmatic Guarantee in Display Advertising. (2016).

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