Real-Time Optimization of Web Publisher RTB Revenues
Author:
Affiliation:
1. XRCE, Meylan, France
2. AlephD, Paris, France
Funder
ANR (Agence Nationale de la Recherche)
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/3097983.3098150
Reference10 articles.
1. A linear regression model for the analysis of life times
2. Regret Minimization for Reserve Prices in Second-Price Auctions
3. Bid landscape forecasting in online ad exchange marketplace
4. Real-Time Bid Prediction using Thompson Sampling-Based Expert Selection
5. A contextual-bandit approach to personalized news article recommendation
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1. Reserve Price optimization in First-Price Auctions via Multi-Task Learning;2023 IEEE International Conference on Data Mining (ICDM);2023-12-01
2. Setting Reserve Prices in Second-Price Auctions with Unobserved Bids;INFORMS Journal on Computing;2022-11
3. Empirical Analysis of Machine Learning Algorithms for Multiclass Prediction;Wireless Communications and Mobile Computing;2022-03-30
4. Optimal display-ad allocation with guaranteed contracts and supply side platforms;Computers & Industrial Engineering;2019-11
5. Reserve Price Failure Rate Prediction with Header Bidding in Display Advertising;Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining;2019-07-25
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