Reserve Price Failure Rate Prediction with Header Bidding in Display Advertising-Reference-Cited by-同舟云学术

Reserve Price Failure Rate Prediction with Header Bidding in Display Advertising

Published:2019-07-25 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining
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Author:

Kalra Achir¹,Wang Chong²,Borcea Cristian³,Chen Yi³

Affiliation:

1. Forbes Media LLC, Jersey City, NJ, USA

2. S&P Global, New York, NY, USA

3. New Jersey Institute of Technology, Newark, NJ, USA

Funder

the Leir Foundation

National Science Foundation

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3292500.3330729

Reference29 articles.

1. 2018. Google DoubleClick for Publishers. https://www.google.com/dfp/. 2018. Google DoubleClick for Publishers. https://www.google.com/dfp/.

2. 2018. OpenX Ad Server for Publishers. https://community.openx.com/s/article/Ad-Server-Report/. 2018. OpenX Ad Server for Publishers. https://community.openx.com/s/article/Ad-Server-Report/.

3. Optimal Reserve Prices in Upstream Auctions

4. Reserve Price Optimization at Scale

5. Regret Minimization for Reserve Prices in Second-Price Auctions

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