Optimal Reserve Prices in Upstream Auctions
Author:
Affiliation:
1. Yahoo! Inc., Sunnyvale, CA, USA
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/2939672.2939877
Reference13 articles.
1. Global entertainment and media outlook 2015--2019. http://www.pwc.com/outlook. Global entertainment and media outlook 2015--2019. http://www.pwc.com/outlook.
2. Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords
3. Auctions with intermediaries
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1. Reserve Price optimization in First-Price Auctions via Multi-Task Learning;2023 IEEE International Conference on Data Mining (ICDM);2023-12-01
2. Multichannel Auction Strategies in Online Advertising With a Profit Model;IEEE Access;2020
3. Reserve Price Failure Rate Prediction with Header Bidding in Display Advertising;Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining;2019-07-25
4. Optimal Reserve Price for Online Ads Trading Based on Inventory Identification;Proceedings of the ADKDD'17;2017-08-14
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