Optimal Reserve Price for Online Ads Trading Based on Inventory Identification
Author:
Affiliation:
1. Alibaba Group, Beijing, China
2. Yahoo! Inc., Sunnyvale, CA, U.S.A
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/3124749.3124760
Reference18 articles.
1. Optimal Reserve Prices in Upstream Auctions
2. Moinak Bagchi Sonja Murdoch and Jay Scanlan. The state of global media spending. Dec 2015. Moinak Bagchi Sonja Murdoch and Jay Scanlan. The state of global media spending. Dec 2015.
3. Auctions for online display advertising exchanges
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