Author:
Skiera Bernd,Albers Sönke
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management
Reference26 articles.
1. Optimization models for salesforce compensation
2. Albers Sönke, Arnott David. Rules for the allocation of a marketing budget across products or market segments.Marketing: Progress, Prospects, Perspectives, Proc. 26th EMAC Conf., 20th–23rd May 1997(1997) (Warwick Business School)1–17
3. A Multistage Decision Model for Salesforce Management
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