Entwicklungslinien der quantitativen Marketingforschung im deutschsprachigen Raum
Author:
Publisher
Springer Fachmedien Wiesbaden
Link
https://link.springer.com/content/pdf/10.1007/978-3-658-35155-7_9
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5. Albrecht, C. M., Backhaus, C., Gurzki, H., & Woisetschläger, D. M. (2013). Value creation for luxury brands through brand extensions: An investigation of forward and reciprocal effects. Marketing ZfP, 35(2), 91–103.
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