Heterogeneity and purchase event feedback in choice models: An empirical analysis with implications for model building-Reference-Cited by-同舟云学术

Heterogeneity and purchase event feedback in choice models: An empirical analysis with implications for model building

Published:1999-09 Issue:3 Volume:16 Page:177-198
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Ailawadi Kusum L.,Gedenk Karen,Neslin Scott A.

Publisher

Elsevier BV

Subject

Marketing

Reference60 articles.

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3. Assael, H., 1995. Consumer Behavior and Marketing Action, 5th edn., South-Western College Publishing, Cincinnati, OH.

4. Limited choice sets, local price response, and implied measures of price competition;Bronnenberg;Journal of Marketing Research,1996

5. Brand choice, purchase incidence, and segmentation: An integrated modeling approach;Bucklin;Journal of Marketing Research,1992

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