A framework for analysis of sources of profit contribution variance between actual and plan-Reference-Cited by-同舟云学术

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A framework for analysis of sources of profit contribution variance between actual and plan

Published:1998-05 Issue:2 Volume:15 Page:109-122
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Albers Sönke

Publisher

Elsevier BV

Subject

Marketing

Reference10 articles.

1. Optimal advertising and optimal quality;Dorfmann;American Economic Review,1954

2. Hanssens, D.M., Parsons, L.J., Schultz, R.L., 1990. Market Response Models: Econometric and Time Series Analysis. Kluver Academic Publishers, Boston/Dordrecht/London.

3. Horngren, C.T., 1967. Cost Accounting: A Managerial Emphasis, 2nd ed. Prentice-Hall, Englewood Cliffs, NJ, ch. XXI.

4. Hulbert, J.M., Toy, N.E., 1977. A strategic framework for marketing control. Journal of Marketing 41 (April), 12–20.

5. Kaplan, R.S., 1982. Advanced Management Accounting. Prentice-Hall, Englewood Cliffs, NJ, ch. 9, pp. 295–318.

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