A framework for analysis of sources of profit contribution variance between actual and plan

Author:

Albers Sönke

Publisher

Elsevier BV

Subject

Marketing

Reference10 articles.

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3. Horngren, C.T., 1967. Cost Accounting: A Managerial Emphasis, 2nd ed. Prentice-Hall, Englewood Cliffs, NJ, ch. XXI.

4. Hulbert, J.M., Toy, N.E., 1977. A strategic framework for marketing control. Journal of Marketing 41 (April), 12–20.

5. Kaplan, R.S., 1982. Advanced Management Accounting. Prentice-Hall, Englewood Cliffs, NJ, ch. 9, pp. 295–318.

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