Socially Nudged: A Quasi-Experimental Study of Friends’ Social Influence in Online Product Ratings

Author:

Wang Chong (Alex)1ORCID,Zhang Xiaoquan (Michael)2ORCID,Hann Il-Horn3

Affiliation:

1. Guanghua School of Management, Peking University, 100871 Beijing, China

2. CUHK Business School, Chinese University of Hong Kong, Shatin, Hong Kong

3. Robert H. Smith School of Business, University of Maryland, College Park, Maryland 20742

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Library and Information Sciences,Information Systems and Management,Computer Networks and Communications,Information Systems,Management Information Systems

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