Does David Make A Goliath? Impact of Rival’s Expertise Signals on Online User Engagement
Author:
Affiliation:
1. School of Management, Mahindra University, Hyderabad, Telangana 500043, India;
2. Indian Institute of Management, Ahmedabad, Gujarat 380015, India;
3. Word Fighter-2, Bengaluru, Karnataka 560037, India
Abstract
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Link
https://pubsonline.informs.org/doi/pdf/10.1287/isre.2022.0282
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1. Tie Strength, Embeddedness, and Social Influence: A Large-Scale Networked Experiment
2. Matthew: Effect or Fable?
3. Self-efficacy: Toward a unifying theory of behavioral change.
4. Expectations as Reference Points: Field Evidence from Professional Soccer
5. A review of paradoxical performance effects: Choking under pressure in sports and mental tests
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