Keeping It Real in Experimental Research—Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior-Reference-Cited by-同舟云学术

Keeping It Real in Experimental Research—Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior

Published:2017-03-13 Issue:2 Volume:44 Page:465-476
ISSN:0093-5301
Container-title:Journal of Consumer Research
language:en
Short-container-title:

Author:

Morales Andrea C¹,Amir On²,Lee Leonard³

Affiliation:

1. W.P. Carey School of Business, Arizona State University, Tempe

2. Rady School of Management, University of California, San Diego, La Jolla

3. NUS Business School, National University of Singapore, BIZ 1, 8-20, Mochtar Riady Building, 15 Kent Ridge Drive, Singapore 119245, Singapore

Publisher

Oxford University Press (OUP)

Subject

Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management

Link

http://academic.oup.com/jcr/article-pdf/44/2/465/25723451/ucx048.pdf

Reference65 articles.

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3. “Resting on Laurels: The Effects of Discrete Progress Markers as Subgoals on Task Performance and Preferences,”;Amir;Journal of Experimental Psychology: Learning, Memory, and Cognition,2008

4. “Choice Construction versus Preference Construction: The Instability of Preferences Learned in Context,”;Amir;Journal of Marketing Research,2008

5. “Consumer Contamination: How Consumers React to Products Touched by Others,”;Argo;Journal of Marketing,2006

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