The price is Heavy: How the haptic sensation of weight influences preference for partitioned versus combined pricing
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Published:2024-09
Issue:
Volume:182
Page:114797
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ISSN:0148-2963
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Container-title:Journal of Business Research
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language:en
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Short-container-title:Journal of Business Research
Author:
Roy RajatORCID,
Togawa TakuORCID,
Park JaewooORCID,
Ishii HiroakiORCID,
Naidoo VikORCID