An approach to brand planning under high competitor set variation-Reference-Cited by-同舟云学术

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An approach to brand planning under high competitor set variation

Published:2024-09 Issue: Volume:182 Page:114798
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Dass Mayukh^ORCID,Kumar Piyush,Acharya Manaswini

Publisher

Elsevier BV

Reference98 articles.

1. The Long-Term Effect of Marketing Strategy on Brand Sales;Ataman;Journal of Marketing Research,2010

2. Tests for Parameters Instability and Structural Change with Unknown Change Point;Andrews;Econometrica,1993

3. Cross-price elasticities and their determinants: A meta-analysis and new empirical generalizations;Auer;Journal of the Academy of Marketing Science,2020

4. What constitutes a “good assortment”? A scale for measuring consumers’ perceptions of an assortment offered in a grocery category;Bauer;Journal of Retailing and Consumer Services,2012

5. How much is investor autonomy worth?;Benartzi;The Journal of Finance,2002

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