Free Smiles Are Worth a Lot for Social Media Influencers: The Mediating Roles of Warmth, Competence, and Admiration
Author:
Affiliation:
1. Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication, University of Georgia, Athens, Georgia, USA.
Publisher
Mary Ann Liebert Inc
Subject
Computer Science Applications,Human-Computer Interaction,Applied Psychology,Communication,General Medicine,Social Psychology
Link
https://www.liebertpub.com/doi/pdf/10.1089/cyber.2020.0323
Reference38 articles.
1. Putting Your Best Face Forward: The Accuracy of Online Dating Photographs
2. Face off: Implications of visual cues on initiating friendship on Facebook
3. The Real You? The Role of Visual Cues and Comment Congruence in Perceptions of Social Attractiveness from Facebook Profiles
4. Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude
Cited by 15 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Virtual Influencers in Consumer Behaviour: A Social Influence Theory Perspective;British Journal of Management;2024-05-30
2. Leveraging online selling through social media influencers;Journal of Business Research;2024-01
3. Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?;Journal of Retailing and Consumer Services;2023-11
4. Is beauty always good? Effects of visual presentation of Influencer’s aesthetic labor on brand purchase intention;Journal of Retailing and Consumer Services;2023-11
5. A Multimodal Emotion Perspective on Social Media Influencer Marketing: The Effectiveness of Influencer Emotions, Network Size, and Branding on Consumer Brand Engagement Using Facial Expression and Linguistic Analysis;Journal of Interactive Marketing;2023-06-20
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3