Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?
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Published:2023-11
Issue:
Volume:75
Page:103459
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ISSN:0969-6989
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Container-title:Journal of Retailing and Consumer Services
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language:en
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Short-container-title:Journal of Retailing and Consumer Services
Author:
El Hedhli KamelORCID,
Zourrig Haithem,
Al Khateeb AmrORCID,
Alnawas Ibrahim
Cited by
29 articles.
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