Avoid following individual shopping time habit to promote new products: Evidence from a randomized field experiment-Reference-Cited by-同舟云学术

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Avoid following individual shopping time habit to promote new products: Evidence from a randomized field experiment

Published:2025-01 Issue: Volume:82 Page:104058
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Li Yongjun,Jin Xi,Xue Hanbing^ORCID

Funder

University of Science and Technology of China

Publisher

Elsevier BV

Reference70 articles.

1. Consumer Behavior and Marketing Action;Assael,1987

2. A model of creativity and innovation in organizations;Amabile,1988

3. Innovating for cash;Andrew;Harv. Bus. Rev.,2003

4. Consumer resistance to, and acceptance of, innovations;Bagozzi;Adv. Consum. Res.,1999

5. The impact of mortality anxiety on attitude toward product innovation;Boeuf;J. Bus. Res.,2019

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