Is beauty always good? Effects of visual presentation of Influencer’s aesthetic labor on brand purchase intention

Author:

Xie ShengchengORCID,Wei Haiying,Liu Fu

Funder

Ministry of Science and Technology of the People's Republic of China

National Natural Science Foundation of China

Publisher

Elsevier BV

Subject

Marketing

Reference61 articles.

1. Trust me, I’m an influencer! Causal recipes for customer trust in artificial intelligence influencers in the retail industry;Alboqami;J. Retailing Consum. Serv.,2023

2. The effects of the visual presentation of an influencer’s extroversion on perceived credibility and purchase intentions moderated by personality matching with the audience;Argyris;J. Retailing Consum. Serv.,2021

3. Stop the unattainable ideal for an ordinary me! Fostering para-social relationships with social media influencers: the role of self-discrepancy;Aw;J. Bus. Res.,2021

4. Becoming a personal style blogger: changing configurations and spatialities of aesthetic labour in the fashion industry;Brydges;Int. J. Cult. Stud.,2019

5. Influencer marketing: homophily, customer value co-creation behaviour and purchase intention;Bu;J. Retailing Consum. Serv.,2022

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