Finding the best creation strategy: How influencer's photo-editing behavior affects consumer's engagement intention-Reference-Cited by-同舟云学术

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Finding the best creation strategy: How influencer's photo-editing behavior affects consumer's engagement intention

Published:2024-09 Issue: Volume:80 Page:103892
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Guo Rui^ORCID,Wang Yuchen^ORCID

Funder

Hainan University

Publisher

Elsevier BV

Reference74 articles.

1. Imagery makes social media captivating! Aesthetic value in a consumer-as-value-maximizer framework;Aljukhadar;Journal of Research in Interactive Marketing,2020

2. Livestreaming vs pre-recorded: how social viewing strategies impact consumers' viewing experiences and behavioral intentions;Ang;Eur. J. Market.,2018

3. Swipe right? Using beauty filters in male Tinder profiles reduces women's evaluations of trustworthiness but increases physical attractiveness and dating intention;Appel;Comput. Hum. Behav.,2023

4. Creating effective marketing messages through moderately surprising syntax;Atalay;J. Market.,2023

5. A systematic review of emoji: current research and future perspectives;Bai;Front. Psychol.,2019

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Travel photography is important to me! The impact of merchants' photo editing behavior on destination clothes rental intention;Journal of Retailing and Consumer Services;2024-11

2. Original or discounted amount? The mechanism of impact of group-buying bill amount display and peer presence on consumer repurchase intention in restaurants;Journal of Hospitality and Tourism Management;2024-09

3. Are top influencers always good? Study on how travel influencers’ follower size affects consumers’ engagement intention;Journal of Travel & Tourism Marketing;2024-07-04

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