How associations between products and numbers in brand names affect consumer attitudes: introducing multi-context numbers
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
http://link.springer.com/article/10.1057/s41262-018-0125-1/fulltext.html
Reference41 articles.
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4. Bietenholz, W. 2013. Should we revitalize the Maya numerals? The Mathematical Intelligencer 35 (4): 21–26.
5. Bornstein, R.F., and P.R. D’Agostino. 1994. The attribution and discounting of perceptual fluency: Preliminary tests of a perceptual fluency/attributional model of the mere exposure effect. Social Cognition 12 (2): 103–128.
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