Brand name and consumer inference making in multigenerational product introduction context
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
http://link.springer.com/content/pdf/10.1057/palgrave.bm.2550104.pdf
Reference20 articles.
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2. Boyd, C. W. (1985) ‘Point of view: Alpha-numeric brand names’, Journal of Advertising Research, Vol. 25, No. 5, pp. 48–52.
3. Simmons, C. J. and Lynch Jr., J. G. (1991) ‘Inference effects without inference making? Effects of missing information on discounting and use of presented information’, Journal of Consumer Research, Vol. 17, No. 4, pp. 477–491.
4. Moon, J. and Tikoo, S. (1997) ‘Consumer use of available information for making inferences about missing information’, Journal of Business Research, Vol. 39, No. 2, pp. 135–146.
5. Rao, A. R. and Monroe, K. B. (1989) ‘The effect of price, brand name, and store name on buyer's perceptions of product quality: An integrated review’, Journal of Marketing Research, Vol. 26, No. 3, pp. 351–357.
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