How language affects consumers' processing of numerical cues-Reference-Cited by-同舟云学术

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How language affects consumers' processing of numerical cues

Published:2020-10-02 Issue:2 Volume:20 Page:460-473
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:J Consumer Behav

Author:

Gunasti Kunter¹,Kara Selcan²^ORCID,Ross William T.³,Duclos Rod⁴

Affiliation:

1. Carson School of Business Washington State University Pullman Washington State USA

2. Charlton College of Business University of Massachusetts Dartmouth Dartmouth Massachusetts USA

3. University of Connecticut School of Business Storrs Connecticut USA

4. Ivey Business School Western University London Ontario Canada

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1876

Reference62 articles.

1. Can culture affect prices? A cross-cultural study of shopping and retail prices

2. Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions

3. Does language matter? A cross-national comparison of the moderating effect of language on website information-processing

4. The Effect of Sociolinguism on Advertising Slogans

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1. Teaching English for International Marketing in Business English Majors under the View of Applied Teaching;Applied Mathematics and Nonlinear Sciences;2024-01-01

2. Attribute specification effect on hedonic and utilitarian options;Australian Journal of Management;2021-10-29

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