Does language matter? A cross-national comparison of the moderating effect of language on website information-processing

Author:

Alcántara-Pilar Juan MiguelORCID,Del Barrio-García Salvador,Rodríguez-López Mª Eugenia

Funder

Andalusian Program for R&D

Spanish National Research Programme

Research Program from the Faculty of Education, Economy and Technology of Ceuta

Publisher

Elsevier BV

Subject

Marketing

Reference97 articles.

1. A review of psycho- vs. socio-linguistics theories: An application to marketing research;Alcántara-Pilar,2015

2. Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions;Alcántara-Pilar;Journal of Consumer Behaviour,2017

3. The effects of Hispanic bilinguals language use and stereotype activation on negotiations outcomes;Alvarez;Journal of Business Research,2017

4. Speak my language or look like me?-Language and ethnicity in bilingual customer service recovery;Azab;Journal of Business Research,2017

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