Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions
Author:
Affiliation:
1. Faculty of Education, Economy and Technology; University of Granada; Ceuta Spain
2. Department of Marketing and Marketing Research, Faculty of Economics & Business; University of Granada; Granada Spain
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/cb.1656/fullpdf
Reference97 articles.
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3. A Review of Psycho- vs. Socio-Linguistics Theories
4. A cross-cultural analysis of the effect of language on perceived risk online;Alcántara-Pilar;Computers in Human Behavior,2013
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