The crucial role of reference numbers on consumers’ product preferences-Reference-Cited by-同舟云学术

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The crucial role of reference numbers on consumers’ product preferences

Published:2023-11 Issue: Volume:168 Page:114249
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Gunasti Kunter,Ozcan Timucin^ORCID,Howlett Elizabeth^ORCID

Publisher

Elsevier BV

Subject

Marketing

Reference39 articles.

1. Reference-dependent preferences: Evidence from marathon runners;Allen;Management Science,2017

2. When do consumers eat more? The role of appearance self-esteem and food packaging cues;Argo;Journal of Marketing,2012

3. Art and visual perception: A psychology of the creative eye;Arnheim,1974

4. Penny wise, dollar foolish: Buy–sell imbalances on and around round numbers;Bhattacharya;Management Science,2012

5. The attribution and discounting of perceptual fluency: Preliminary tests of a perceptual fluency/attributional model of the mere exposure effect;Bornstein;Social Cognition,1994

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