The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK
Author:
Funder
James Cook University
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
https://link.springer.com/content/pdf/10.1057/s41262-020-00228-0.pdf
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5. Anido Freire, N., and L. Loussaïef. 2018. When advertising highlights the binomial identity values of luxury and CSR principles: The examples of Louis Vuitton and Hermès. Corporate Social Responsibility and Environmental Management 25 (4): 565–582.
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