The Utility of Prestige: Chinese and American Hedonic Ratings of Prestige Goods
Author:
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/08911762.2011.602320
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1. Culture-Dependent Assimilation and Differentiation of the Self
2. STATUS BRAND MANAGEMENT AND GIFT PURCHASE: A DISCRIMINANT ANALYSIS
3. Measuring the hedonic and utilitarian sources of consumer attitudes
4. Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries
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