Luxury Fashion in the Chinese Marketplace and the New Online Channels: An Emerging Perspective
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Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-030-70324-0_14
Reference89 articles.
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4. Atsmon, Y., & Dixit, V. (2009). Understanding China’s wealthy. McKinsey Quarterly, 4, 32–33.
5. Atwal, G., & Williams, A. (2017). Luxury brand marketing—The experience is everything! In Advances in luxury brand management (pp. 43–57). Palgrave Macmillan.
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