Luxury Brand Marketing – The Experience Is Everything!-Reference-Cited by-同舟云学术

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Luxury Brand Marketing – The Experience Is Everything!

Published:2017 Issue: Volume: Page:43-57
ISSN:
Container-title:Advances in Luxury Brand Management
language:
Short-container-title:

Author:

Atwal Glyn,Williams Alistair

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-51127-6_3

Reference34 articles.

1. Atwal, G., & Khan, S. (2008, February). Luxury marketing in India: ‘Because I’m worth it’. Admap, 36–38.

2. Atwal, G., & Williams, A. (2007, March). Experiencing luxury. Admap, 30–32.

3. Atwal, G., & Williams, A. (2008). Marketing in postmodern India: Bulgari meets Bollywood. Indian Journal of Marketing, 38(1), 3–7.

4. Bauman, Z. (1992). Intimations of postmodernity. London: Routledge.

5. Berthon, P., & Katsikeas, C. (1998). Essai: Weaving postmodernism. Internet Research: Electronic Networking Applications and Policy, 8(2), 149–155.

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