Cultural Influence on Luxury Value Perceptions: Collectivist vs. Individualist Luxury Perceptions
Author:
Affiliation:
1. Institute of Management and Business Studies, SVI-Endowed Chair for International Direct Marketing, DMCC-Dialog Marketing Competence Center, University of Kassel, Kassel, Hesse, Germany
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/08961530.2017.1381872
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