Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Reference79 articles.
1. Adorno, T.W., Tiedemann, R. and Adorno, G. (1970) Gesammelte Schriften. Bd 7, Ästhetische Theorie. Frankfurt am Main, Germany: Suhrkamp.
2. Areni, C.S. and Kim, D. (1994) The influence of in-store lighting on consumers’ examination of merchandise in a wine store. International Journal of Research in Marketing 11 (2): 117–125.
3. Arnould, E.J. and Thompson, C.J. (2005) Consumer Culture Theory (CCT): Twenty years of research. Journal of Consumer Research 31 (4): 868–882.
4. Attali, J. (1985) Noise: The Political Economy of Music. Minneapolis, MN: University of Minnesota Press.
5. Audio-branding-academy.org (2015) Glossary, http://audio-branding-academy.org/aba/knowledge/glossary/ , accessed 4 January 2015.
Cited by
39 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Sonic sensations: Navigating the mixed outcomes of ASMR in retail advertising;Journal of Retailing and Consumer Services;2024-09
2. Look Who’s Talking Now: The Effects of Pre-recorded and AI-generated Synthetic Brand Voices on Brand Anthropomorphism and Brand Equity;Journal of Creative Communications;2024-06-03
3. Harmonizing Brand Experience;Advances in Marketing, Customer Relationship Management, and E-Services;2024-04-26
4. Sonic Branding in the Telecom Sector;Advances in Marketing, Customer Relationship Management, and E-Services;2024-04-26
5. An Investigation Into Sound and Music in Branding;Advances in Marketing, Customer Relationship Management, and E-Services;2024-04-26