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The influence of in-store lighting on consumers' examination of merchandise in a wine store

  • Published:1994-03 Issue:2 Volume:11 Page:117-125
  • ISSN:0167-8116
  • Container-title:International Journal of Research in Marketing
  • language:en
  • Short-container-title:International Journal of Research in Marketing

Author:

Areni Charles S.,Kim David

Publisher

Elsevier BV

Subject

Marketing

Reference30 articles.

1. The influence of background music on shopping behavior: Classical versus top-forty music in a wine store;Areni,1993

2. The relevance-accessibility model of advertising effectiveness;Baker,1987

3. An arousal optimization model of lighting level preferences: An interaction of social situation and task demands;Biner;Environment and behavior,1989

4. Light, color and environment;Birren,1969

5. A colorful environment for the mentally disturbed;Birren;Art Psychotherapy,1973

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