Positive affectivity as a predictor of consumers’ propensity to be brand loyal
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
http://link.springer.com/content/pdf/10.1057/bm.2015.43.pdf
Reference62 articles.
1. Adaval, R. (2001) Sometimes it feels right: The differential weighting of affect-consistent and affect-inconsistent product information. Journal of Consumer Research 28 (2): 1–17.
2. Adaval, R. (2003) How good get better and bad gets worse: Understanding the impact of affect on evaluations of known brands. Journal of Consumer Research 30 (3): 352–367.
3. Allik, J. and McCrae, R.R. (2004) Toward a geography of personality traits: Pattern of profiles across 36 cultures. Journal of Cross-Cultural Psychology 35 (1): 13–28.
4. Berger, J. and Schwartz, E.M. (2011) What drives immediate and ongoing word of mouth? Journal of Marketing Research 48 (5): 869–880.
5. Bergkvist, L. and Bech-Larsen, T. (2010) Two studies of consequences and actionable antecedents of brand love. Journal of Brand Management 17 (7): 504–518.
Cited by 11 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers’ alcoholic drink purchases?;International Journal of Wine Business Research;2023-08-11
2. Emotional and behavioral responses of consumers toward the indoor environmental quality of green luxury hotels;Journal of Hospitality and Tourism Management;2023-06
3. Do consumers stick with good-looking broadcasters? The mediating and moderating mechanisms of motivation and emotion;Journal of Business Research;2023-02
4. Brand Management: From Storytelling to Strategic Narratives;Springer Series in Design and Innovation;2022-09-19
5. Self-Determination Theory and Accountant Employees’ Psychological Wellbeing: The Roles of Positive Affectivity and Psychological Safety;Frontiers in Psychology;2022-05-25
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3