Author:
Dominique-Ferreira Sérgio,Praça Sofia,Prentice Catherine
Publisher
Springer International Publishing
Reference157 articles.
1. Aaker D (1996) Measuring brand equity across products andmarkets. Calif Manage Rev 38(3):102–120
2. Aaker J (1997) Dimensions of brand personality. J Mark Res 34(3):347–356
3. Aaker D (1996a) Building strong brands, 1st edn. Free Press
4. Aaker D (2018) Creating signature stories: Strategic messaging that energizes, persuades and inspires, 1st edn. Morgan James Publishing
5. Aaker D (2014) Aaker on branding: 20 principles that drive success, 1st edn. Morgan James Publishing