Two studies of consequences and actionable antecedents of brand love

Author:

Bergkvist Lars,Bech-Larsen Tino

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Reference39 articles.

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2. Whang, Y.-O., Allen, J., Sahoury, N. and Zhang, H. (2004) Falling in love with a product: The structure of a romantic consumer-product relationship. In: B.E. Kahn and M.F. Luce (eds.) Advances in Consumer Research, pp. 320–327.

3. Fournier, S. (1994) A consumer-brand relationship framework for strategic brand management. Unpublished PhD thesis, University of Florida.

4. Fournier, S. (1998) Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research 24 (4): 343–373.

5. Thomson, M., MacInnis, D.J. and Park, W.C. (2005) The ties that bind: Measuring the strength of consumers’ emotional attachments to brands. Journal of Consumer Psychology 15 (1): 77–91.

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