Publisher
Springer Science and Business Media LLC
Subject
Strategy and Management,Economics and Econometrics,Finance,Business and International Management
Reference20 articles.
1. Bucklin, Randolph E., and Sunil Gupta. 1999. Commercial Use of UPC Scanner Data: Industry and Academic Perspectives. Marketing Science 18 (3): 247–73.
2. Dekimpe, Marnik G., and Dominique M. Hanssens. 2000. Time-Series Models in Marketing: Past, Present and Future. International Journal of Research in Marketing 17 (2–2): 183–93.
3. Edell, Julie E. and Kevin L. Keller. 1999. Analyzing Media Interactions: The Effects of Coordinated TV-Print Advertising Campaigns. Marketing Science Institute, Working Paper No. 99-120.
4. Frances, P.H., and R. van Oest. 2004. On the Econometrics of the Koyck Model. Technical Report, Economic Institute, Erasmus University Rotterdam.
5. Gatignon, Hubert. 1993. Marketing Mix Models. In Eliashberg, J. and G.L. Lilien (eds.) Handbook of OR and MS, Vol. 5. New York: North-Holland, 697–732.
Cited by
3 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献