Time-series models in marketing:
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference61 articles.
1. Modeling advertising–sales relationships involving feedback: A time-series analysis of six cereal brands;Aaker;Journal of Marketing Research,1982
2. Cointegration analysis of the advertising–sales relationship;Baghestani;Journal of Industrial Economics,1991
3. A stochastic brand choice framework for econometric modeling of time series market share behavior;Bass;Journal of Marketing Research,1980
4. The emergence of market structure in new repeat-purchase categories: The interplay of market share and retailer distribution;Bronnenberg;Journal of Marketing Research,2000
5. Modeling asymmetric competition;Carpenter;Marketing Science,1988
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