Chapter 15 Marketing-mix models

Author:

Gatignon Hubert

Publisher

Elsevier

Reference116 articles.

1. Advertising quality in sales response models;Arnold;J. Marketing Res.,1987

2. A new product growth for model consumer durables;Bass;Management Sci.,1969

3. Temporal aggregation, the data interval bias, and empirical estimation of bimonthly relations from annual data;Bass;Management Sci.,1983

4. Simultaneous-equation regression analysis of sales and advertising;Bass;Appl. Econom.,1969

5. The validity of advertising pretests;Bloom;J. Advertising Res.,1977

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