A scale for testing of knowledge on the effective marketing research processes: multiple-group confirmatory (MGCFA) and multiple indicators-multiple causes (MIMIC) approach-Reference-Cited by-同舟云学术

A scale for testing of knowledge on the effective marketing research processes: multiple-group confirmatory (MGCFA) and multiple indicators-multiple causes (MIMIC) approach

Published:2019-04-04 Issue:2 Volume:7 Page:94-121
ISSN:2050-3318
Container-title:Journal of Marketing Analytics
language:en
Short-container-title:J Market Anal

Author:

Tarka Piotr

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics, Econometrics and Finance (miscellaneous)

Link

http://link.springer.com/content/pdf/10.1057/s41270-019-00049-4.pdf

Reference172 articles.

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3. Arbuckle, J.L. 2007. Amos:16 user’s guide. Chicago: SPSS.

4. Ashill, N.J., and D. Jobber. 2014. The effects of the external environment on marketing decision maker uncertainty. Journal of Marketing Management. 30 (3/4): 268–294.

5. Bagozzi, R., and Y. Yi. 1988. On the evaluation of structural equation models. Journal of the Academy of Marketing Science 16 (1): 74–94.

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