Toward an exploratory framework of determinants of marketing research effectiveness in business organizations-Reference-Cited by-同舟云学术

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Toward an exploratory framework of determinants of marketing research effectiveness in business organizations

Published:2022-08-11 Issue: Volume: Page:
ISSN:2050-3318
Container-title:Journal of Marketing Analytics
language:en
Short-container-title:J Market Anal

Author:

Tarka Piotr^ORCID,Jędrych Elżbieta

Funder

Uniwersytet Ekonomiczny w Poznaniu

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics, Econometrics and Finance (miscellaneous)

Link

https://link.springer.com/content/pdf/10.1057/s41270-022-00182-7.pdf

Reference129 articles.

1. Aaker, D.A., and G.S. Day. 1980. Increasing the effectiveness of marketing research. California Management Review 23 (2): 59–65.

2. Aaker, D.A., V. Kumar, G.S. Day, and R. Leone. 2012. Marketing research. Hoboken: Wiley.

3. Altamimi, H., Q. Liu, and B. Jimenez. 2022. Not too much, not too little: Centralization, decentralization, and organizational change. Journal of Public Administration Research and Theory. https://doi.org/10.1093/jopart/muac016.

4. Alvo, M., and P.L.H. Yu. 2014. Statistical methods for ranking data. New York: Springer.

5. Ashill, N.J., and D. Jobber. 2014. The effects of the external environment on marketing decision maker uncertainty. Journal of Marketing Management 30 (3/4): 268–294.

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