A decade of marketing analytics and more to come: JMA insights-Reference-Cited by-同舟云学术

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A decade of marketing analytics and more to come: JMA insights

Published:2023-05-03 Issue:2 Volume:11 Page:117-129
ISSN:2050-3318
Container-title:Journal of Marketing Analytics
language:en
Short-container-title:J Market Anal

Author:

Petrescu Maria,Krishen Anjala S.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics, Econometrics and Finance (miscellaneous)

Link

https://link.springer.com/content/pdf/10.1057/s41270-023-00226-6.pdf

Cited by 12 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Consumer (brand) happiness of premium fashion brands and value consciousness: The case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms;Journal of Marketing Analytics;2024-08-14

2. Effects of perceived situational factors on plastic packaging waste recycling behavior through environmental attitude;Journal of Marketing Analytics;2024-07-02

3. Deepening big data sustainable value creation: insights using IPMA, NCA, and cIPMA;Journal of Marketing Analytics;2024-05-25

4. Making sense of data using automated content analysis: an illustration using archival data from newspaper articles;Journal of Marketing Analytics;2024-05-08

5. The impact of ambidextrous traditional and contemporary data analytics on marketing innovation;Journal of Marketing Analytics;2024-05-04

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