Increasing the Effectiveness of Marketing Research-Reference-Cited by-同舟云学术

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Increasing the Effectiveness of Marketing Research

Published:1980-12 Issue:2 Volume:23 Page:59-65
ISSN:0008-1256
Container-title:California Management Review
language:en
Short-container-title:California Management Review

Author:

Aaker David A.,Day George S.

Publisher

SAGE Publications

Subject

Strategy and Management

Link

http://journals.sagepub.com/doi/pdf/10.2307/41164918

Reference1 articles.

Cited by 6 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Toward an exploratory framework of determinants of marketing research effectiveness in business organizations;Journal of Marketing Analytics;2022-08-11

2. A scale for testing of knowledge on the effective marketing research processes: multiple-group confirmatory (MGCFA) and multiple indicators-multiple causes (MIMIC) approach;Journal of Marketing Analytics;2019-04-04

3. The Marketing Information System;Managing Marketing Information (RLE Marketing);2014-09-15

4. Organisation for Marketing Information;Managing Marketing Information (RLE Marketing);2014-09-15

5. Initiating Effective Consumer Research to Support Strategic Decision Making in Local Authorities;International Journal of Public Sector Management;1994-10

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