Funder
University of Economics Ho Chi Minh City, Vietnam
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics, Econometrics and Finance (miscellaneous)
Reference90 articles.
1. Aaker, D.A., and K.L. Keller. 1990. Consumer evaluations of brand extensions. The Journal of Marketing 54: 27–41.
2. Achtziger, A., M. Hubert, P. Kenning, G. Raab, and L. Reisch. 2015. Debt out of control: The links between self-control, compulsive buying, and real debts. Journal of Economic Psychology 49: 141–149.
3. Aiken, K.D., C. Bee, and N. Walker. 2018. From passion to obsession: Development and validation of a scale to measure compulsive sport consumption. Journal of Business Research 87: 69–79.
4. Albert, N., D. Merunka, and P. Valette-Florence. 2008. Brand love: Conceptualization and measurement. Australian and New Zealand Marketing Academy, Sydney-Australia.
5. Albert, N., D. Merunka, and P. Valette-Florence. 2013. Brand passion: Antecedents and consequences. Journal of Business Research 66 (7): 904–909.
Cited by
11 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献